Published by Forbes
While some suggest renaming the liberal arts, A&S Principal Craig Goebel counters that the name change alone won’t improve the appeal.
Published by Forbes
While some suggest renaming the liberal arts, A&S Principal Craig Goebel counters that the name change alone won’t improve the appeal.
Published by Debtwire
While many colleges are attempting tuition resets as a method for boosting enrollment, pricing strategist Craig Goebel argues that unique positioning strategies often have a more influential and long-term impact.
Published by The Chronicle of Higher Education
New studentPOLL research conducted by Art & Science Group and ACT explores the challenges institutions face when they attempt to use their commitment to the liberal arts as the basis for a distinctive value proposition.
Published by The Pew Charitable Trusts
A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities.
Published by The Chronicle of Higher Education
Can the benefits of a strong research program outweigh the potential budget cuts in higher education? A&S Principal Rick Hesel argues that when institutions have a strong positioning — based on programs like top-tier research — they attract students and philanthropic support that will offset the loss from budget cuts.
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