Tokyo, Nike And Katy Perry Changed Their Names; Is It Liberal Arts' Turn, Too?

Published by Forbes

While some suggest renaming the liberal arts, A&S Principal Craig Goebel counters that the name change alone won’t improve the appeal.

La Salle University’s Tuition Reset Boosts Enrollment While Skeptics Question Strategy – New Coverage

Published by Debtwire

While many colleges are attempting tuition resets as a method for boosting enrollment, pricing strategist Craig Goebel argues that unique positioning strategies often have a more influential and long-term impact.

Poll Suggests Challenges for Liberal Arts Colleges

Published by Inside Higher Ed

What's in a Name? StudentPOLL research explores students' perceptions of a liberal arts education and finds that students have a fairly sophisticated understanding of the category; however, many aren't convinced it's the best education for them.

Liberal-Arts Colleges Should Take Initiative in Defining Themselves, Survey Suggests

Published by The Chronicle of Higher Education

New studentPOLL research conducted by Art & Science Group and ACT explores the challenges institutions face when they attempt to use their commitment to the liberal arts as the basis for a distinctive value proposition.

Measuring Clicks, Emotions, and Brain Waves: Student Recruitment Keeps Evolving

Published by The Chronicle of Higher Education

Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.

Why Universities Charge Extra for Engineering, Business and Nursing Degrees

Published by The Pew Charitable Trusts

A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities.