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A report published by Art & Science Group, studentPOLL presents the results from a series of national surveys that measure the opinions, perceptions and behaviors of college-bound high school students and their parents.


Recent Issues

About studentPOLL

StudentPOLL seeks to provide insights and understandings that will result in better communication and service to college-bound students across the nation. This omnibus research newsletter is published for the benefit of college and university senior leaders and enrollment officers, secondary school college counselors and college-bound students and their parents.

First published in 1995 by Art & Science Group, studentPOLL has become a trusted and widely-cited source of reliable data and insights on many critical questions concerning college choice.

Strategic Insights BLOG


Analyzing influential trends and effective leaders in higher education.


Recent Posts 

Forging School Strategies BLOG

Exploring the value era in independent schools.


Recent Posts

Additional Resources

For Independent Schools

Quick Value Assessment Tool
We developed this tool to help school communities engage in discussions about their price, curricular innovations, teachers, competitors, etc. — factors that a school must consider to define and communicate its value proposition to its important audiences. 

Making the Case for Value
By Ben Edwards | Featured in "The NAIS Handbook on Marketing Independent Schools" (Kathy Hanson, Editor)

Branding Mistakes and How to Avoid Them
Market Intelligence Brief Newsletter | Volume 1, Issue 3

Published Articles

No Time for Timidity
Richard A. Hesel, David W. Strauss, Benjamin G. Edwards, Trusteeship, May-June 2009, Association of Governing Boards (AGB) of Colleges and Universities.

Set the Wrong Tuition and You'll Pay the Price
David W. Strauss, Trusteeship, January-February 2006, Association of Governing Boards (AGB) of Colleges and Universities.

Know Thyself: 5 Strategies for Marketing a College
Richard A. Hesel, The Chronicle of Higher Education, April 30, 2004.

Dispelling the Millennial Myth
Richard A. Hesel and Susan Basalla May, Currents, February 2007, Council for Advancement and Support of Education (CASE).