Pricing

Privates Matching Public Prices

Published by Inside Higher Ed

Tuition-matching programs can grab attention in a market, but they can’t be the only way a private university is selling itself to students. A&S Principals Rick Hesel and Craig Goebel discuss the pros and cons of such pricing strategies.

La Salle University’s Tuition Reset Boosts Enrollment While Skeptics Question Strategy – New Coverage

Published by Debtwire

While many colleges are attempting tuition resets as a method for boosting enrollment, pricing strategist Craig Goebel argues that unique positioning strategies often have a more influential and long-term impact.

Why Universities Charge Extra for Engineering, Business and Nursing Degrees

Published by The Pew Charitable Trusts

A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities. 

Is Tuition Discounting Leading Some Colleges Off a Cliff?

Published by The Chronicle of Higher Education

A&S Principal Craig Goebel comments on new research analyzing tuition discounting. He says developing a distinguishing strategy beyond tuition/aid pricing models is the most effective change schools can make.