Principal | strauss@artsci.com | 410-377-7880 x 15

David Strauss focuses on providing market-informed strategy to help guide the high-level decisions of mission-driven institutions. He is regarded as a leading authority in the advancement of rigorous empirical research to help determine the strategic directions, institutional positioning and resource allocations of colleges, universities, schools and other non-profit organizations. This work reaches across academic affairs, student life, enrollment, development, communications, finance and other areas of institutional life.  

After beginning his consulting career in 1985, David helped develop methodologies to assist institutions in understanding and strengthening their competitive positions, and he led the pioneering development of econometric modeling techniques to optimize their use of financial aid. Starting in the mid-1990s, he has led the development of predictive survey research and statistical modeling techniques for analyzing and optimizing tuition pricing levels. And he has led the application of such techniques to identify strategic planning thrusts and brand positioning initiatives to advance an institution’s enrollment, fundraising and broader institutional goals.

David has consulted for colleges ranging from Haverford to Hendrix to Puget Sound, universities from Georgetown to Texas State to Washington State, and graduate and professional schools from Simmons College to Notre Dame to the University of Michigan. He is a frequent guest speaker on topics such as market-informed strategic planning and tuition pricing at conferences such as the annual meetings of the American Council of Education, Association of Governing Boards, College Board, Council of Independent Colleges and National Association of College and University Business Officers.  

Prior to co-founding Art & Science Group, David was senior vice president of another consulting firm, The Barton-Gillet Company. Previously he served as a Legislative Aide on the staff of United States Senator Lawton Chiles. He holds undergraduate degrees from MIT in political science and mechanical engineering and an MBA from the Wharton School at the University of Pennsylvania.


  • B.S. Political Science, Massachusetts Institute of Technology
  • B.S. Mechanical Engineering, MIT
  • MBA / Management and Marketing, Wharton School, University of Pennsylvania