WHO WE ARE
Art & Science Group is a specialized strategy consulting firm focused on assisting colleges, universities, independent schools, and adjacent organizations. Partnering with an institution’s leadership and community, we employ powerful, highly customized research with its key constituencies to inform decision-making on the big strategic questions it is facing, from strategic planning to competitive positioning to pricing.
OUR CORE CONVICTION
The substance of the experience a college, university, or school offers will in large part determine its success with its key constituencies. Without evolving the experience in ways that will resonate with those constituencies, further investments in recruitment or communications will likely result in marginal gains at best.
HOW WE DIFFER FROM OTHER FIRMS
We focus on strategy at the broad, institutional level, not just on a particular function (e.g., enrollment management, communications, advancement, academic planning).
Our work is collaborative, creative, and highly client-specific, from helping each campus community and its leaders surface broad strategic directions and particular initiatives the institution might authentically pursue to drawing conclusions on which way it should go.
Our approach brings singularly robust attitudinal research and predictive modeling to institutional decision-making; using proprietary techniques to understand not only how important constituencies now make choices—to apply, matriculate, persist, give, engage, and so on—but also, critically, how changes in the experience would affect those choices.
We identify strategic initiatives, along curricular, co-curricular, student life, physical plant, price and aid, or other dimensions, that will shift constituencies’ behaviors in the institution’s favor.
THE RESULT
Clear, objective guidance enabling the institution to make substantive, strategic decisions that will position it to thrive sustainably in pursuit of its mission and ambitions.
CENTER FOR STUDENT OPINION RESEARCH
The Center for Student Opinion Research is a division of Art & Science Group. We design and field opinion research studies with prospective, current, and former students at independent and boarding schools, undergraduate colleges and universities, and graduate and professional schools, as well as students’ parents, school administrators, and community leaders on behalf of educational institutions nationwide. Some of our telephone surveys are conducted in collaboration with WBA Research, a full-service research firm headquartered in Lanham, Maryland.