Published by The Chronicle of Higher Education

A&S Principal David Strauss comments on the shifting nature of colleges' reactions to the market. In short, institutions need to find a balance between market demands and academic mission.

Published by The Chronicle of Higher Education

How can faith-based institutions generate a competitive advantage in a shrinking market? A&S Principal Craig Goebel suggests adapting a unique position beyond religion.

Published by AAC&U News

Check out Art & Science Group's studentPOLL research on the liberal arts, featured in AAC&U's October "Facts & Figures" newsletter.

Published by Forbes

While some suggest renaming the liberal arts, A&S Principal Craig Goebel counters that the name change alone won’t improve the appeal.

Published by Debtwire

While many colleges are attempting tuition resets as a method for boosting enrollment, pricing strategist Craig Goebel argues that unique positioning strategies often have a more influential and long-term impact.

Published by Inside Higher Ed

What's in a Name? StudentPOLL research explores students' perceptions of a liberal arts education and finds that students have a fairly sophisticated understanding of the category; however, many aren't convinced it's the best education for them.

Published by The Chronicle of Higher Education

New studentPOLL research conducted by Art & Science Group and ACT explores the challenges institutions face when they attempt to use their commitment to the liberal arts as the basis for a distinctive value proposition.

Published by Inside Higher Ed

Analyzing tuition strategy through a research-based approach is essential for understanding each school's unique market.

Published by The Chronicle of Higher Education

Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.