Published by AAC&U News

Check out Art & Science Group's studentPOLL research on the liberal arts, featured in AAC&U's October "Facts & Figures" newsletter.

Published by Forbes

While some suggest renaming the liberal arts, A&S Principal Craig Goebel counters that the name change alone won’t improve the appeal.

Published by Debtwire

While many colleges are attempting tuition resets as a method for boosting enrollment, pricing strategist Craig Goebel argues that unique positioning strategies often have a more influential and long-term impact.

Published by Inside Higher Ed

What's in a Name? StudentPOLL research explores students' perceptions of a liberal arts education and finds that students have a fairly sophisticated understanding of the category; however, many aren't convinced it's the best education for them.

Published by The Chronicle of Higher Education

New studentPOLL research conducted by Art & Science Group and ACT explores the challenges institutions face when they attempt to use their commitment to the liberal arts as the basis for a distinctive value proposition.

Published by Inside Higher Ed

Analyzing tuition strategy through a research-based approach is essential for understanding each school's unique market.

Published by The Chronicle of Higher Education

Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.

Published by The Pew Charitable Trusts

A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities. 

Published by The Chronicle of Higher Education

With shrinking budgets and faculty cuts, the University of Southern Maine defines the tough odds against regional public institutions and makes a comeback.