Published by Inside Higher Ed

A&S Principal Richard Hesel says a controversial video at Oberlin College "doesn't have much of an influence over prospective students' decisions."

Published by Inside Higher Ed

StudentPOLL research explores the perceptions Chinese high school students have regarding American (and English-speaking) universities. The results show the majority of Chinese high school students would like to attend an English-speaking post-secondary institution.

Published by Inside Higher Ed

A&S Principal David Strauss advises on choosing an authentic and substantive positioning campaign in order to drive a competitive advantage.

Published by The Chronicle of Higher Education

StudentPOLL research on college prices finds that students and parents have an unrealistic perception of actual college costs. A&S Principal Richard Hesel comments that this can be a risk for institutions down the road.

Published by The Chronicle of Higher Education

A&S Principal Richard Hesel comments on the importance of building a substantive distinction as a way for institutions to position themselves in the competitive landscape.

Published by Inside Higher Ed

A&S Principal Richard Hesel discusses Penn State's flashy marketing campaign and the underlying enrollment shifts associated with it.

Published by Inside Higher Ed

What is the impact of athletic success and awareness on subsequent enrollment and financial gift increases? A&S Principal Richard Hesel discusses the potential benefits, as well as the tactics to use with caution.

Published by The New York Times

With an increase of rankings sources available, what do they all mean? StudentPOLL research by Art & Science Group finds that only 20 percent of college-bound students are using college rankings.