Published by Inside Higher Ed
For two years, Oberlin College’s marketing team has partnered with a videography course to portray real life at the college – for students, by students. But a video posted two weeks ago on the college’s YouTube channel, called “Stress @ Oberlin,” left some students questioning the reality of that particular video’s content. Some students said the stress levels depicted in the video as realistic, while others criticized the video for only featuring a small subset of student life at Oberlin.
But Richard Hesel, a principal at Art & Science Group, a higher education market research firm, said videos like this don’t have much of an influence over prospective students’ decisions.
“They’re more likely to use these things after they’ve made a commitment and a deposit to get some sense of what they’re walking into.”