4 ways colleges can prepare for an uncertain future
Published by Higher Ed Dive
… Pivoting can also mean that officials take a deeper look at their institutions’ missions.
With finances potentially tight, colleges will look for ways to squeeze out more enrollment revenue, as well as philanthropy dollars, said David Strauss, a principal at consulting firm Art & Science Group.
“Both of those things are going to require institutions and their leaders and their communities, not only to figure out what they believe in or what they aspire to, but what their constituencies will respond favorably to,” Strauss said.
Making ends meet may mean looking deeply at the experiences and value that an institution offers, he said, not just tinkering around the edges.
“It will not be enough in the face of current events to simply think you need to sell harder,” he said. “It’s actually a question of responsibly evolving what the institution is, does, and delivers in its experience.”