Published by University Business
Have net price calculators, merit scholarships and tuition discounts rendered sticker price meaningless? Not according to numerous surveys on the topic.
The findings of three separate surveys over the past two years on the topic of cost and decision to apply suggest that students and parents give strong consideration to advertised price. A 2012 studentPOLL survey, a joint venture between the College Board and Art & Science Group, reported that more than one-half of families ruled out colleges based on sticker price alone.