Measuring Clicks, Emotions, and Brain Waves: Student Recruitment Keeps Evolving

Published by The Chronicle of Higher Education

Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.

Why Universities Charge Extra for Engineering, Business and Nursing Degrees

Published by The Pew Charitable Trusts

A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities. 

Lawmakers Show Sympathy for Trump Plan to Squeeze Research Costs

Published by The Chronicle of Higher Education

Can the benefits of a strong research program outweigh the potential budget cuts in higher education? A&S Principal Rick Hesel argues that when institutions have a strong positioning — based on programs like top-tier research — they attract students and philanthropic support that will offset the loss from budget cuts.