Director of Analytics & Chief Methodologist | 410-377-7880 x 14

Leo Simonetta has over 35 years of research experience and a distinguished track record of overseeing large-scale survey research studies in fields ranging from education and political science to psychology and travel and tourism. His work has been cited in The New York Times, The Washington Post, USA Today, CNN, The Associated Press and numerous other media outlets as well as academic journals. As the Director of Analytics and Chief Methodologist, Leo is responsible for determining the most rigorous study design and analytical approach for all market research studies conducted by the firm. Leo has played a vital role in building the firm’s reputation as the preeminent source for advanced market research and statistical analysis in higher education.
In Leo's 19 years at Art & Science Group, he has applied his innovative research methods to large-scale studies focused on guiding the branding, pricing, strategic planning, and advancement decision-making for a wide range of institutions, from prestigious public universities such as the University of Virginia and the University of Michigan, to smaller liberal arts colleges such as Hendrix, Grinnell, Hamilton and Reed colleges. He also has been instrumental in developing and refining the firm’s predictive research methods that help institutions understand the consequences of different branding ideas, academic initiatives and pricing and aid levels on, for example, students’ actual decisions to apply or enroll at an institution.
Leo’s track record in higher education and other fields has made of him a recognized leader among research experts. He has been a member of the Communications Committee of AAPOR for several years and served on the Transition Committee. Leo's work has been published in over a dozen peer-reviewed journals.


  • B.S. Business (Marketing), Virginia Commonwealth University
  • M.S. Psychology (Social Psychology with concentration in Industrial/Organizational Psychology), Virginia Commonwealth University
  • Ph.D. Psychology (Social Psychology), Virginia Commonwealth University. Named Outstanding Social Psychology Graduate Student