In 2026, Brand Trust Will Determine Where Post-Secondary Students Enroll
Published by Forbes
… That said, the Art & Science Group’s 2025 poll of high school seniors found that most college-bound seniors still view college as worth the cost, an important reminder that value hasn’t disappeared; it has become conditional. The signal for institutions is clearly about building a brand position around what matters most to students: evidence, clarity and a credible path forward, rather than reassurance…