UNC School of Law: How to Thrive in a Challenging Market
An interview with Jack Boger, former dean, Carolina Law. (Photo source)
Hobart and William Smith Colleges: Using Authentic Positioning to Guide Strategic Planning
An interview with Mark Gearan, President, HWS. (Photo source)
Columbia College: Elevating the School Community Through Strategic Initiatives
An interview with Beth Dinndorf, President, Columbia College.
Viewpoint School: Applying Corporate Experience to the Independent School World
An interview with Charles Schetter, Board Member, Viewpoint School.
Study on Majors Misses the Big Picture
Limited data leads to spurious conclusions.
Substance-Based Market Positioning is Needed Now More Than Ever
Students are applying to a wider range of institutions, and those that distinguish themselves can gain an advantage.
Improving Accessibility through Simplifying Financial Aid
Greater transparency will benefit all students.
A Primer for the 2014 College Board Forum
A breakdown of sessions on pricing, positioning and aid transparency.
For Struggling Private Colleges, Program Differentiation is Essential
Enrollment is down for lesser-known institutions, and a refusal to change will only worsen conditions.
Use Non-Official Data Aggregators at your Own Peril
The information provided by College Factual and College Data is rife with inconsistencies.
Colorado College: Liberal Arts Differentiation on the Block Plan
An Interview with Jill Tiefenthaler, President, Colorado College. (Photo source)
Putting the Substance (and Enjoyment) Back in Strategic Planning
Insights on maximizing the strategic planning process.
Independent Schools Can Learn From Higher Education's Example
Looking to colleges for answers on demographic and economic challenges.
Marketing a Good Independent School isn't the Same as Being a Good Independent School
The benefits of communicating your substantive distinctions.
Are You Communicating Distinctions About Your School that Really Drive Enrollment?
Marketing tactics with real, enrollment benefits.
Do You Really Know How People Perceive Your School?
If you haven't objectively studied your markets, you might be in for a rude awakening.
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