History: Art & Science Group

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2008

In partnership with the American Council of Education’s (ACE) Fellows Program, Art & Science Group partners leads annual seminars for Fellows on institutional positioning and branding.

Details

Hundreds of vice presidents, deans, department chairs, faculty, and other emerging leaders have participated in the ACE Fellows Program, the nation's premier higher education leadership development program in preparing senior leaders to serve American colleges and universities. Art & Science Group leads annual presentations on institutional branding and positioning to ACE Fellows at the Opening Seminar.

2009

On behalf of Education USA and the Fulbright Commission, our firm leads seminars on branding and positioning for presidents of universities in the Czech Republic.

Details

The seminars included critical evaluations of the universities web sites, visits to campuses around the country, and individual sessions with faculty and other campus representatives.

The firm conducts a groundbreaking study for the Knight Commission on Intercollegiate Athletics focused on exploring the perceptions of presidents about the financial state of intercollegiate athletics at Football Bowl Subdivision (FBS) universities.

Details

Through quantitative research with 95 Football Bowl Subdivision (FBS) presidents at leading universities nationwide and subsequent qualitative telephone interviews with these presidents, A&S provides the Knight Commission valuable data and insights about the high costs of fielding competitive athletic teams. The study also illuminates the contributing factors that threaten to compromise the financial and academic goals of FBS institutions.

2010

The firm conducts the first of two major projects for the Republic of Georgia (formerly part of the Soviet Union), funded by the Agency for International Development (AID).

Details

Working with other partners, the firm explores the regulatory environment, cost, accreditation issues, facility requirements, and other critical issues important to U.S. institutions considering the establishment of a branch campus in the Republic of Georgia. A&S presents findings and recommendations to the Prime Minister of the Republic of Georgia.

The firm partners with SkyHigh Educational Consultancy to establish the Chinese America University School Alliance – CNA-USA. The Alliance helps member American colleges and universities recruit highly-qualified Chinese students and advances members’ other strategic interests in China.

Details

Through the CNA-USA Alliance of outstanding Chinese public and private high schools, leading Chinese universities, and U.S. colleges and universities, member institutions gain direct access – without using agents or other intermediaries – to many of the best national high schools in China and their students, parents, teachers, and principals. The coalition’s members include Wake Forest University, the University of Maryland, Providence College, North Carolina State University, Hobart & William Smith Colleges, Goucher College, and other leading colleges and universities.

2011

The firm conducts a second project for the Republic of Georgia that involves a comprehensive marketing study covering 10 countries and more than 1200 interviews.

Details

The marketing study entails mostly in-person interviews with high school seniors, their parents, and employers in their native language to assess their interest in a new model of higher education. The success of the study reflects a deliberate process sensitive to the cultural nuances among the countries and people studied.

Q1993

On a late night in Cambridge, Edwards, Hesel, and Strauss begin planning the creation of Art & Science Group.

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Q1994

The following summer the firm is launched with offices in Baltimore, Maryland and Durham, North Carolina.

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The firm's first clients include Columbia Law School, Rutgers University, Duke University and Chautauqua Institution.

Q1995

Using a new analytical research method, Art & Science pioneers the first tuition pricing study in higher education for RPI.

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The Rennselaer Polytechnic Institute study is followed a year later by a pricing study for Bucknell. The study becomes the basis for development of a research methodology that sets new standards for measuring price elasticity.

Q

The firm publishes the first issue of StudentPOLL on the influence of "US News and World Report" rankings in college choice.

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StudentPOLL quickly becomes the authoritative national source for market insights and intelligence about the attitudes and opinions of college-bound high school students and their parents on critical issues.

Q1996

The firm is retained by Duke University Law School and Vermont Law School to conduct studies focused on recruitment marketing.

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Today Art & Science is the most experienced marketing consultant to law schools in the nation. Former and recent law school clients include: Columbia, Duke, Penn, University of Maryland, Washington & Lee, Washington University in St. Louis, University of Michigan, Temple, Pace, University of San Francisco, Vermont Law School, and Seton Hall University.

Q1998

Art and Science develops robust research approaches to modeling the enrollment consequences of tuition price changes.

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Using these sophisticated research methods, Art & Science conducts institutional positioning, recruitment marketing, and pricing studies that measure the likely enrollment effects changes in tuition levels, market positioning, financial aid practices and policies would have on selectivity, applications, and matriculation. Clients find the predictive effect of these studies remarkably accurate.

Q1999

A&S is retained by the Keck Graduate Institute, an institution offering a degree bridging the fields of science and management

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Art & Science conducts a market positioning and recruitment study to explore prospective student interest in hybrid science/management graduate degrees and the appeal of the degree to prospective students and to biotechnology and pharmaceutical firms.

The firms recommends Keck brand a new degree program, the Master’s in Applied Biosciences – an MBS – and emphasize its intention to provide students with critical science and management training for the pharmaceutical and biotechnology industries.

Q2000

The firm publishes a Special Edition of StudentPOLL in collaboration with the American Council on Education.

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The findings in StudentPOLL report the interest of college-bound high school students in study abroad and other international dimensions of learning. The study produces a landmark finding: While nearly half of college-bound students intend to participate in study abroad experiences in college, only a fraction actually do so.

Q2003

Mills College retains Art & Science for an institutional branding, pricing, and recruitment marketing study.

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In only two years' time, Mills experiences double-digit enrollment increases. The growing list of women’s colleges assisted by the firm now includes: Smith, Mt. Holyoke, Sweet Briar, Mills, Hollins, Agnes Scott, Randolph-Macon, and Judson.

Q

A New Yorker cartoonist and Art & Science Group team up to produce a series of humorous promotional postcards.

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The postcards are intended to humorously illuminate the way misguided leaders might approach institutional branding, financial aid, pricing, and advancement challenges while emphasizing the rigorous methods and approach Art & Science brings to these issues.

Q

On behalf of Drexel University the firm conducts a study to explore the peer assessment component of the US News & World Report rankings

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The study focuses on understanding how institutional leaders make judgments about the reputation and quality of other colleges and universities they are asked to rate. Among the study’s interesting findings: Nearly 2 in 5 respondents did not even recall receiving the US News & World Report peer assessment evaluation forms, and only one-quarter of those surveyed said they read the mailings from other institutions meant to influence their peer assessment ratings.

Q2004

The firm conducts a major research study for the Association of Boarding Schools.

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The study interviews more than 2,700 high school students and adults at different points in their lives about their experiences in school and their lives since. The findings of the study conclusively dispel many of the prevailing myths the public has about boarding schools and the students who attend them.

Q

Art & Science Group’s pricing study for Virginia Tech becomes a valuable resource in the formulation of the charter initiative in Virginia.

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The initiative, led by the legislature and governor, becomes the basis for the substantial deregulation of public education in the state – serving as a model for the rest of the country.

Q2007

The College Board and Art & Science Group establish a formal collaboration.

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Through this partnership, the firm and the College Board plan to conduct national research on prospective college students and jointly publish the results online in StudentPOLL. The first issue on "helicopter parents" reports that many students actually want their parents more involved in the college search process.

Q

Art & Science conducts a study for World Learning, further strengthening the firm’s expertise in international learning.

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World Learning, an international organization that operates an accredited graduate school, college and high school study abroad programs around the globe, as well as international development programs and initiatives, retains the firm to develop a brand and market position that captures the organization’s distinctions and appeals to the diverse audiences it serves. In the wake of this study, Art & Science is also retained to prepare a case statement for the organization’s upcoming capital campaign.

Q

Art & Science Group conducts a feasibility study to explore the implications of increases in undergraduate enrollment on Wake Forest.

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Since it moved to Winston-Salem in 1956, Wake Forest University had steadily grown into a highly competitive liberal arts university with a strong research orientation. Faced with the need to keep pace with the growing knowledge base, the University retained Art & Science Group to analyze the costs and benefits of expanding enrollment. The firm conducted concurrent institutional and market analyses focused on assessing the capacity of Wake Forest’s personnel and infrastructure to serve current and prospective students and the University’s ability to increase its undergraduate enrollment without lowering its standards for admission.

Q2009

On behalf of Education USA and the Fulbright Commission, our firm leads seminars on branding and positioning for presidents.

Hide
A

Details

The seminars included critical evaluations of the universities web sites, visits to campuses around the country, and individual sessions with faculty and other campus representatives.

The firm conducts a groundbreaking study for the Knight Commission on Intercollegiate Athletics focused on exploring the perceptions of presidents about the financial state of intercollegiate athletics at Football Bowl Subdivision (FBS) universities.

Q

The firm conducts a groundbreaking study for the Knight Commission on Intercollegiate Athletics.

Hide
A

Details

Through quantitative research with 95 Football Bowl Subdivision (FBS) presidents at leading universities nationwide and subsequent qualitative telephone interviews with these presidents, A&S provides the Knight Commission valuable data and insights about the high costs of fielding competitive athletic teams. The study also illuminates the contributing factors that threaten to compromise the financial and academic goals of FBS institutions.

Q2010

The firm conducts the first of two major projects for the Republic of Georgia funded by AID.

Hide
A

Details

With funding from the Agency for International Development (AID) the firm works with other partners to explore the regulatory environment, cost, accreditation issues, facility requirements, and other critical issues important to U.S. institutions considering the establishment of a branch campus in the Republic of Georgia. A&S presents findings and recommendations to the Prime Minister of the Republic of Georgia.

Q

The firm partners with SkyHigh Educational Consultancy to establish the Chinese America University School Alliance – CNA-USA.

Hide
A

Details

Through the CNA-USA Alliance of outstanding Chinese public and private high schools, leading Chinese universities, and U.S. colleges and universities, member institutions gain direct access – without using agents or other intermediaries – to many of the best national high schools in China and their students, parents, teachers, and principals. The coalition’s members include Wake Forest University, the University of Maryland, Providence College, North Carolina State University, Hobart & William Smith Colleges, Goucher College, and other leading colleges and universities.

Q2011

The firm conducts a second project for the Republic of Georgia that involves a marketing study covering 10 countries.

Hide
A

Details

The marketing study entails mostly in-person interviews with more than 1200 high school seniors, their parents, and employers in their native language to assess their interest in a new model of higher education. The success of the study reflects a deliberate process sensitive to the cultural nuances among the countries and people studied.

Man Laughing

20: The number of capital campaign and annual fund projects Art & Science principals and consultants have conducted over the last decade.