Archived

Measuring Clicks, Emotions, and Brain Waves: Student Recruitment Keeps Evolving

Published by The Chronicle of Higher Education

Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.

Why Universities Charge Extra for Engineering, Business and Nursing Degrees

Published by The Pew Charitable Trusts

A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities. 

Lawmakers Show Sympathy for Trump Plan to Squeeze Research Costs

Published by The Chronicle of Higher Education

Can the benefits of a strong research program outweigh the potential budget cuts in higher education? A&S Principal Rick Hesel argues that when institutions have a strong positioning — based on programs like top-tier research — they attract students and philanthropic support that will offset the loss from budget cuts. 

Is Tuition Discounting Leading Some Colleges Off a Cliff?

Published by The Chronicle of Higher Education

A&S Principal Craig Goebel comments on new research analyzing tuition discounting. He says developing a distinguishing strategy beyond tuition/aid pricing models is the most effective change schools can make.

Can a Small College Close to Reinvent Itself?

Published by The Chronicle of Higher Education

Agnes Scott College is featured as an example of successful innovation and "re-engineering" by building a distinctive platform.