Additional Resources

For Independent Schools

Quick Value Assessment Tool
We developed this tool to help school communities engage in discussions about their price, curricular innovations, teachers, competitors, etc. — factors that a school must consider to define and communicate its value proposition to its important audiences. 

Making the Case for Value
By Ben Edwards | Featured in "The NAIS Handbook on Marketing Independent Schools" (Kathy Hanson, Editor)

Branding Mistakes and How to Avoid Them
Market Intelligence Brief Newsletter | Volume 1, Issue 3

Published Articles

No Time for Timidity
Richard A. Hesel, David W. Strauss, Benjamin G. Edwards, Trusteeship, May-June 2009, Association of Governing Boards (AGB) of Colleges and Universities.

Set the Wrong Tuition and You'll Pay the Price
David W. Strauss, Trusteeship, January-February 2006, Association of Governing Boards (AGB) of Colleges and Universities.

Know Thyself: 5 Strategies for Marketing a College
Richard A. Hesel, The Chronicle of Higher Education, April 30, 2004.

Dispelling the Millennial Myth
Richard A. Hesel and Susan Basalla May, Currents, February 2007, Council for Advancement and Support of Education (CASE).