AREAS OF EXPERTISE
We provide market-informed strategy that covers a range of institutional challenges. Our work is focused on substantive, long-term strategic responses to challenging and changing market forces — affordability, technology, mission, curriculum, infrastructure, value, competition and access. The strategies and actions we recommend are based on thorough empirical evidence about the results they will produce. And the tail does not wag the dog: branding and communications do not drive substantive planning strategies, but instead are based on them.
Market-Informed Strategic Planning
Develop a vision and refine it in light of solid data about the competitive environment in which each institution operates.