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  • Firm Overview

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  • History

  • Who We Are

    • Principals

      • Ben Edwards

      • Rick Hesel

      • David Strauss

    • Managing Associates and Consultants

      • Kate Cleary

      • Eric Collum

      • Craig Goebel

      • Susan Basalla May

      • Tamara Oxley

    • Research Associates

      • Terry Houser

      • Yvonne Namai

      • Leo Simonetta

      • Suzanne Smith Yourishin

    • Administrative Staff

      • Janeene Norris

      • Dulaney Wible

    • Center for Student Opinion Research

• Clients

  • About Our Clients

  • Project Examples

    • Market Informed Strategic Planning

    • Branding and Positioning

      • The College of Wooster

      • World Learning

      • Hendrix College

      • Mills College

      • State University of New York Institute of Technology at Utica/Rome

    • Integrated Marketing

      • Saint Mary's School

      • The Association of Boarding Schools

    • Price Studies

      • Hendrix College

      • Mills College

    • Advancement Marketing

      • University of South Florida

      • Sweet Briar College

      • Lafayette College

      • University of Michigan Law

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  • Current Issue

  • Archived Issues

    • College-Bound Students' Interests in Study Abroad and Other International Learning Activities

    • High School Students Want Parents to be More Involved in College Planning

    • Cooperative Education Comes of Age

    • Campus Visit Drives College Choice

    • Technology Update: No Digital Divide

    • Technology Update: The Use of Technologies in College Choice

    • The Impact of 9-11 and the Economy on College Choice and Study Abroad

    • Rankings Matter Relatively Little in College Choice

    • Volume 4 2000-2000 Issue 1

    • Volume 4 2000-2000 Issue 2

    • Volume 4 2000-2000 Issue 3

    • Volume 4 2000-2000 Issue 4

    • Volume 3 1998-1999 Issue 1

    • Volume 3 1998-1999 Issue 2

    • Volume 3 1998-1999 Issue 3

    • Volume 3 1998-1999 Issue 4

    • Volume 2 1997-1998 Issue 1

    • Volume 2 1997-1998 Issue 2

    • Volume 2 1997-1998 Issue 3

    • Volume 2 1997-1998 Issue 4

    • Volume 1 1995-1996 Issue 1

    • Volume 1 1995-1996 Issue 2

    • Volume 1 1995-1996 Issue 3

    • Volume 1 1995-1996 Issue 4

    • Volume 1 1995-1996 Issue 5

• Market Intelligence

  • Market Intelligence Brief

    • Strategies to Avoid Costly Tuition Pricing Mistakes

    • The Risks of Tuition Freezes and Locks

  • Published Articles

    • Dispelling the Millennial Myth

    • Set the Wrong Tuition and You’ll Pay a Price

    • Know Thyself: 5 Strategies for Marketing a College

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