Newsroom

The newsroom offers press releases, news articles and presentations that have either been written by or written about Art & Science Group that we hope you’ll find interesting.

Book Chapters

• Making the Case for Value, by Ben Edwards, The NAIS Handbook on Marketing Independent Schools, Kathy Hanson, Editor. To purchase a copy of this book, visit: www.nais.org/transact/Bookstore.cfm

Published Articles

• No Time for Timidity, Richard A. Hesel, David W. Strauss, Benjamin G. Edwards, Trusteeship, May-June 2009, Association of Governing Boards (AGB) of Colleges and Universities.
• Set the Wrong Tuition and You’ll Pay a Price, David W. Strauss, Trusteeship, January-February 2006, Association of Governing Boards (AGB) of Colleges and Universities
• Know Thyself: 5 Strategies for Marketing a College, Richard A. Hesel, The Chronicle of Higher Education, April 30, 2004
• Dispelling the Millennial Myth, Richard A. Hesel and Susan Basalla May, Currents, February 2007, Council for Advancement and Support of Education (CASE)

Press Releases

• In Spite of Global Uncertainties, Student Interest in Study Abroad and International Learning Ranks High
  February 25, 2008
  

Market Intelligence Brief Newsletter

• Wise Strategic Decisions Demand Reliable Market Information
  Volume 1, Issue 4
• Branding Mistakes and How to Avoid Them
  Volume 1, Issue 3
• The Risks of Tuition Freezes and Locks
  Volume 1, Issue 2
• Strategies to Avoid Costly Tuition Pricing Mistakes
  Volume 1, Issue 1

Presentations

• American Marketing Association Higher Education Symposium
  "Marketing to the Millennial Generation - Beyond Howe and Strauss"
  November 12, 2007
  Richard A. Hesel and John H. Pryor
• College Board National Forum
  "Millennial Students - What do We Know and What does it Mean for Admissions?"
  October 24, 2007
  Richard A. Hesel and John H. Pryor