Project Examples


College of Wooster

Branding and Positioning

State University of New York Institute of Technology at Utica/Rome

Branding and Positioning

Hendrix College

Branding and Positioning / Price Studies and Planning

Mills College

Branding and Positioning / Price Studies and Planning

Saint Mary’s School

Integrated Marketing and Communications

The Association of Boarding Schools

Integrated Marketing and Communications

University of South Florida

Advancement Marketing and Communications

Sweet Briar College

Advancement Marketing and Communications

Lafayette College

Advancement Marketing and Communications

Art & Science brought intelligent analysis to our understanding of our student markets.  The student recruitment and pricing study they conducted for the College helped us identify the best way to position the College in order to reach a much broader applicant pool. In fact, the marketing recommendations from the study helped us take the steps needed to increase our applicant pool by 25 percent, largely the result of more effectively targeting and refining our strategies for recruiting out-of-state students.

Tim Cloyd
President
Hendrix College