Art & Science’s work informed the development and launch of an engaged learning program for all students which became known as The Odyssey Program and strengthened the College’s net revenue position.
Art & Science’s market research and recommendations helped Mills boost enrollments in a very short period of time by more strongly differentiating the College as a dynamic college for dynamic women.
Art & Science brought intelligent analysis to our understanding of our student markets. The student recruitment and pricing study they conducted for the College helped us identify the best way to position the College in order to reach a much broader applicant pool. In fact, the marketing recommendations from the study helped us take the steps needed to increase our applicant pool by 25 percent, largely the result of more effectively targeting and refining our strategies for recruiting out-of-state students.
Tim Cloyd
President
Hendrix College
