Integrated Marketing

Saint Mary’s School - Thumbnail

Saint Mary’s School

The School engaged Art & Science Group to create a fundraising plan to strengthen the school's financial foundation and underwrite new programs and facilities for its high school students.

The Association of Boarding Schools - Thumbnail

The Association of Boarding Schools

TABS sought the firm’s expertise to conduct a study of students and alumni of boarding and other schools to explore the value and benefits of that educational experience. The findings of the study served as the foundation for an effective public relations campaign launched by TABS and its member schools.

We underestimated the competitive nature of the all-girls boarding and day school market. The research Art & Science conducted provided the basis for the school-wide marketing recommendations developed. Until that point, we were flying blind, creating programs and admissions themes without knowing what our audiences wanted or needed to hear. Our success in admissions and fundraising is due substantially to the caring partnership we forged with Art & Science.

Mary Moss
Associate Head for Institutional Advancement
Saint Mary’s School