Branding & Positioning

: College of Wooster

Art & Science helped the College understand the appeal of and ways to strengthen the marketing of its signature academic program – Independent Study (IS) – to prospective students.

: Hendrix College

Art & Science’s work informed the development and launch of an engaged learning program for all students which became known as The Odyssey Program and strengthened the College’s net revenue position.

: Mills College

Art & Science’s market research and recommendations helped Mills boost enrollments in a very short period of time by more strongly differentiating the College as a dynamic college for dynamic women.

: State University of New York Institute of Technology at Utica/Rome

Art & Science helped SUNYIT develop a marketing recruitment plan to enroll freshmen and establish a stronger market position as the institution made the transition from an Upper Division school to a four-year institution.

Art & Science Group helped us answer a critically important strategic question, not with anecdotes and focus groups, but with rock-solid quantitative research. They brought clarity to an area where ambiguity had hamstrung our branding and marketing efforts for years.
John Hopkins
Associate Vice President for College Relations & Marketing
The College of Wooster