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Volume
5, Issue 5
January 29, 2004
Visit Art & Science Online
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Campus Visit Drives College Choice |
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How many colleges did students actually visit when they were looking at schools? |
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We asked 500 college-bound high school
seniors to tell us how many campuses they actually visited when
they were looking at colleges. Only 6 percent indicated that
they did not visit a single campus. Some 18 percent visited 1
school, 23 percent two, 22 percent three, 13 percent 4, and 18
percent five or more schools. Not surprisingly, the number of
campuses visited correlated directly with a number of factors
related to affluence. The mean number of schools visited by
respondents was 3.
Noteworthy subgroup findings included:
- Students with higher ACT and SAT scores were more likely to have visited four or more campuses than those with the lowest test scores. For example, 36 percent of students with SATs of 1270 or above, 45 percent of those with SATs in the 1090-1260 range reported visiting four or more schools compared to only 23 percent of students with SATs of 1080 or lower. A similar pattern emerges among ACT test takers.
- By household income, the more affluent the family, the more likely it is that the student visited multiple campuses. Thirty-four percent of students reporting family incomes of $75K or higher reported visiting four or more schools, 31 percent of those with incomes in the $50K-$75K range, while only 17 percent of students with family incomes lower than $50K reported the same.
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