Volume 5, Issue 5
January 29, 2004

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Publisher's Note Findings and Supporting Data Methodology Printable Version Archives
Campus Visit Drives College Choice

What aspects of the campus visit made students more or less interested in their second-choice school?

Among those who visited their second choice schools, seeing facilities of interest to them (77 percent), having a formal campus tour led by a student guide (63 percent), talking to professors (57 percent), exploring the campus on their own (55 percent), staying overnight on a weekday (53 percent), and attending classes (50 percent) made a majority of these students more interested in their second-choice school.

In light of the fact students were asked about the positive and negative aspects of their visit to second-choice schools, it may not be too surprising that a higher proportion of students indicated that aspects of this visit made them less interested in the college. For example, 19 percent indicated that exploring the campus made them less interested in the institution. Similarly, 15 percent said that attending classes made them less interested in their second choice and 12 percent respectively indicated that having a formal campus tour, talking to professors, and staying overnight on a weekday made them less interested in their second-choice school.

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