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Volume
5, Issue 5
January 29, 2004
Visit Art & Science Online
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Campus Visit Drives College Choice |
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How much influence do visits to college campuses have on students' college decisions compared to other sources of information? |
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In two words, a lot. The campus visit figures
prominently in students' enrollment decisions. In fact, even when
we asked students which sources of information and advice were most
influential in their decisions about where to apply, 65 percent
indicated campus visits were very influential.
Specifically, 65 percent indicated campus visits were very influential in their application decision, followed by advice or information from parents or other family members (39 percent), current students or graduates of the school (33 percent), individual web sites of colleges and universities (26 percent), and catalogs, viewbooks, and print materials from schools (25 percent).
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